Client: Sara Bella Upcycled

Sara Bella* Upcycled is a retail store in Bend, Oregon who is devoted to the art of upcycling plastic bags and banners into beautiful, fashionable and functional items. From tote bags to aprons, wallets to belts, they use only trash to create one-of-a-kind treasures that can be put to use every day.

Project: Logo Design
Bella is a new line of high-end designer products from Sara Bella Upcycled. The design of the new sub-brand logo was developed using similar colors and shapes to the parent logo but in a streamline, more simple fashion. The idea was to have a logo that compliments the parent logo but does not compete with the parent logo when used in the same design environment.