Client: Sara Bella Upcycled

Sara Bella* Upcycled is a retail store in Bend, Oregon who is devoted to the art of upcycling plastic bags and banners into beautiful, fashionable and functional items. From tote bags to aprons, wallets to belts, they use only trash to create one-of-a-kind treasures that can be put to use every day.

Project: Logo Design
This logo was a redesign of the existing store logo. The goal was to create a cleaner, less crafty feel to the logo. The new logo picks up elements from the original logo, but overall the logo was simplified, made easier to read and displays slightly richer hues of color.