Client: Avid

Avid makes braking systems for all areas of the cycling industry including Cross Country, Trail, All Mountain, Freeride, Downhill, Road, Trekking and Cyclocross.

Project: Product Packaging
The packaging for the Avid product line features an angular die-cut label that mimics the lines of the companies logo. The result is a sporty, aggressive and technical feel label which wraps around the box for easy product identification. 

Designed while employed by Vermilion Design, Boulder, Colorado.